Allocate assists hotels to market themselves and to manage relationships with their customers. Several different styles of Membership can be created; corporate, club or individual. To access benefits or discounts the members can be offered a login, promotional codes or links to private pages.
Allocate maintains member details and can be used to manage email campaigns which can be targeted to specific types of members, whether that be measured by the value of their business, or the type of their business. Member details can be downloaded for use in third part customer relationship management programmes.
Example uses of the membership tools are for providing a discount on rack rate prices for companies who exceed a certain annual budget, offering a wedding party a unique package and monitoring the response to a marketing campaign by publishing a promotional code.
